INSTAGRAM - LIFE IN VERTICAL
We were invited to participate in the Instagram Creators program which highlights creatives across the world showcasing how they use the vertical format as well as their creative process.
The challenge was to create a 15 seconds vertical video that showcases the creative potential of the medium. The theme was « stories from above and below ».
We asked ourselves : What if life turned suddenly vertical? We answered this question literally and stretched the horizontal format into a vertical format, and by doing so, stretch what’s whithin the frame…for better or worse.
The challenge was to create a 15 seconds vertical video that showcases the creative potential of the medium. The theme was « stories from above and below ».
We asked ourselves : What if life turned suddenly vertical? We answered this question literally and stretched the horizontal format into a vertical format, and by doing so, stretch what’s whithin the frame…for better or worse.
Here below are sketches from when we were searching ideas (including some that didn't make it to the final edit!), along with steps of research for an illustration style.
CREATIVE DIRECTION THIBAULT DE FOURNAS & YANN PINEILL & NICOLAS LEFAUCHEUX
ILLUSTRATION YANN PINEILL & HUGO LEICK & THIBAULT DE FOURNAS
MOTION DESIGN NICOLAS LEFAUCHEUX & HUGO LEICK & YANN PINEILL & HUGO BRAILLON
SOUND DESIGN PARALLEL STUDIO
